VMARK DESIGN VOICES | GRAPHIC
SUSTAINABILITY IN PACKAGING DESIGN
Packaging is one of the key elements in determining the effectiveness of brand creation and advertising, and it plays an important role in persuading customers to purchase a product as consumer tastes evolve over time.
More than ever, Vietnam needs a new direction to improve its international competitiveness and invest in SUSTAINABLE PACKAGING DESIGN to avoid destroying the living environment! To achieve this, businesses need to apply Design Thinking to solve packaging problems for sustainable development.
VMARK DESIGN VOICES | GRAPHIC is the first event in a series of events organized by VDAS & VMARK to create an opportunity to connect the Brand Graphic design community with manufacturing businesses to meet and share the importance of this industry in order to add value packaging design, branding, increasing for products.
With the topic SUSTAINABILITY IN PACKAGING DESIGN, the event will be an opportunity for design professionals and businesses to bring up impressive and give directions to solve packaging problems, including 3 elements: Materials for Packaging Packaging, Packaging Designs, and Label Design, not only in the short term but also a long-term strategic orientation for the business to develop sustainably.
AGENDA
13:30 I WELCOMING & NETWORKING
14:30 I OPENING SPEECH by VDAS/VMARK representative
14:35 I SPEECH FROM PARTNERS/ SPONSORS representative
14:40 I Keynote Presentation 1
Mr. Joshua Breidenbach - Founder & ECD of Rice Studios
14:50 I Keynote Presentation 2
Mr. Dom Mason - Managing Director of Sedgwick Richardson SEA
15:00 I Keynote Presentation 3
Mr. Roy Tavenor - Chairman of Red Design Group
15:10 I Keynote Presentation 4
Mr. Nano Morante - Founder & CEO of PLASTICPeople
15:20 I PANEL DISCUSSION
TOPIC: SUSTAINABILITY IN PACKAGING DESIGN - THE IMPACT ON THE INDUSTRY
16:20 I Q&A
16:40 I COCKTAIL & CANAPE - NETWORKING
18:00 I EVENT CLOSING
GUESTS & SPEAKERS
Ms. Danh Tran
Founder & CEO of VMARK Vietnam Design Week & Awards
Ms. Danh Tran is a Vice President of VDAS Design Association and Founder of VMARK Vietnam Design Award. She graduated from the university with a major in Brand & Communication Design and has trained in many countries around the world in skills to develop the national creative industry (Denmark, Italy, UK, Japan, Korea...). With over 20 years of management experience in the design industry and the diverse activities related to the design field, she knows all of the aspects of her job. The process from concept to production, strategic planning, to customer contact. Her understanding of the local, international market and potential of the creative industries in Vietnam has connected her with international business partners, design organizations and multinational companies. Ms. Danh Tran has strong Creative Entrepreneur skills. She has in-depth knowledge of the different creative segments and is able to communicate effectively. Ms. Danh’s goal is to grow and nurture the next generation of Vietnamese designers through education, awareness, and work experience. She and her colleagues founded the Design Association in Vietnam with the goal of building a Vietnamese Creative and Design Community with a solid identity, connectivity & global recognition.
Founder & ECD of Rice Studios
Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, elevating, impactful design can transform organizations, give shape to extraordinary stories, and make positive impacts. Rice is known for creating Vietnam-based brands such as Marou Chocolate, as well as for award-winning work for Baemin, Unicef, Uber, and Uniqlo. Joshua is a member of AGI. His work has received accolades from Red Dot, Graphis, Type Directors Club, Pentawards, the Dieline, A’Design, Brand New, and an IDA award for “Graphic Design of the Year" for UNICEF Vietnam. Broadcasting creativity from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print. Joshua has spoken internationally about design as a change-maker—as well as sustainability, and inspiration and empowerment.
Mr. Joshua Breidenbach
Mr. Dom Mason
Managing Director of Sedgwick Richardson SEA
Formerly from the UK, Dominic has pursued a career in branding & design in Singapore for the past 25 years. With a track record of delivering impactful, insight-driven branding programmes, he’s led multi-disciplinary design talent for both local and international blue-chip organisations. He has consulted on macro-level branding challenges for the Singapore Government as well as for local, regional and international clients across multiple industry sectors, including VISA, DBS, OCBC, Hong Leong Bank, Suntec City, Mapletree, VivoCity, Pacific Star, Lend Lease, SingTel, Maxis, StarHub, Smart, Reliance, Hyflux, SingHealth, SOTA, Unilever, P&G, Caltex, Petronas, Petron, Aboitiz, Swire, Electrolux. Applying decades of experience in articulating brand propositions and crafting key messaging, Dominic strategises thematic directions and develops messaging for all Sedgwick Richardson’s Singapore and regional clients
Mr. Calvin Lam
Managing Director of InDe Pacific Capital
Calvin Lam is Managing Director of InDe Pacific Capital, a Private Equity firm in Vietnam that enables and empowers entrepreneurs in various verticals such as Fashion (iBasic, MARC, FMS); Education (Tomato, ICS); Resources (forestry and related services) and F&B. Mr. Lam was the co-founder & CEO of Avus, an Inc. 500 company (in 1998) that distributes IT products worldwide from its headquarters in California and subsidiaries in Mexico and China with a 12-year cumulative revenue of USD$1Bn. He founded and exited companies in the US, Mexico, China and Vietnam. Mr. Lam graduated from UC Berkeley (Summa cum Laude) and UCLA and has served as a Lecturer at the RMIT University MBA program and at University of Technology and Education of HCMC. As a community and industry leader, he founded the Berkeley Alumni Club of Vietnam and UCLA Alumni Club of Vietnam and serves as a board member advisor to Antler Vietnam, SEO-V, Vietnam Supply Chain, as well as private companies. Mr. Lam has completed 11 marathons in the US, Cambodia and Vietnam. He spends his time between Los Angeles and Ho Chi Minh City.
Mr. Matt Millard
Founder & CEO of Purple Asia
Matt has spent 3 decades carving a niche in Asia as an entrepreneur, brand strategist, placemaker, networker and rainmaker for a broad spectrum of respected international brands. Matt has built Purple Asia to become a trusted and respected integrated independent agency serving a diverse client base, ranging from independent craft brewers to the world’s largest hotel operators. Matt serves as a board advisor to several NGO’s and businesses, and is charter vice-president of the first Rotary Club chapter to operate in Vietnam since 1975. He is an active pro-bono contributor to several charitable organisations including Saigon Children’s Charity, Newborns Vietnam, The Loreto Children’s Charity, Vinacapital Foundation, Heartbeat Vietnam and Wildlife at Risk. He is an active speaker at conferences, seminars and universities. Matt is a father of twin girls, currently studying in Canada. He is a lifelong traveller and a keen motorcycle adventurer with recent trips to the Indian Himalaya, The remote mountain regions in the north of Vietnam and solo rides in the Australian outback under his belt.
Ms. Elena Dang
Country Product Manager of ASUS
Before and after joining ASUS Technology Company as PR Manager, Ms. Elena Dang has 10 years of experience in Information Technology as a strategic consultant, business planning and sales, looking for customers and partners for electronic products distribution businesses.
Currently, she is holding the Leader Country Product Manager position of ASUSTeK Computer Inc. in Vietnam, focusing on developing the ProArt product line with the highest hit rate among Asus product lines in the Asia - Pacific region with a growth rate of over 100%/year. In this role, she is responsible for strategic consulting, including business plan and sale strategy development; developing new dealers and maintaining current dealers; evaluating the merchandisers’ training needs, based on field research, and propose the appropriate training programs.
Mr. Roy Tavenor
Chairman of Red Design Group
Mr. Roy Tavenor is a Chairman of RED DESIGN GROUP an international design agency and strategic consultancy in retail and hospitality. His experience in retailing began in marketing, promotions and developed into direct marketing, loyalty marketing, market research and strategy. He have spent 10 years of his career as a "do-sultant" helping clients to create and implement strategy. Now he spend most of his time developing strategy for RED clients, generating new business in Australia and Asia, and spreading the word on New Retail for the next digital generation of retailers. He also established his new company in Vietnam and helped to set up his Asia Pacific team which is growing rapidly - working with great clients like Saigon Co.op, Dai Quang Minh, Hoa Lam Group and International Tourist Club.
Mr. Nano Morante
Founder & CEO of PLASTIC People
Nano is from Argentina and worked in film production for 20 years all around the world including in Dubai, Cambodia, Hong Kong,...Upon living in Vietnam, Nano was impressed by the quantity of plastic waste and most specially of the very limited amount that could be processed for recycling. Together with his partner Nestor, Nano founded PLASTIC People in 2019 in the aim to transform all types of plastics (including low-grade plastics) into useful, safe and beautiful materials.
Mr. Vincent Mourou
Co-Founder & CEO & Chairman of MAROU - Faiseurs de Chocolat
Vincent Gérard Mourou is the Co-founder and Chairman of Marou - Faiseurs de Chocolat, Vietnam’s first award-winning bean to bar chocolate company. Marou’s pioneering approach to chocolate experiences has inspired hundreds of chocolate brands around the world. Before creating Marou with Samuel Maruta back in 2011, Vincent was an Executive Creative Producer at HMX London and San Francisco where he brought 10 years of Hollywood film-work to award-winning ads for Sony USA/Japan, Nokia, Nikon and more. Vincent holds a B.S from the University of Michigan, Ann Arbor in Neuroscience.
Ms. Nguyễn Hữu Minh Thy
Founder & Creative Director of Manifesco
Born in Saigon and educated in New York, Thy has more than 15 years of experience in the field of brand building and communication design. She has worked at prestigious branding companies, developed award-winning brand identity and communication programs for global clients including Walmart, Starbucks, United Airlines, Wells Fargo, AMD, Acer, Kidsplaza, Napas and Vietjet.
EVENT ACTIVITIES
1. SHOWCASING & NETWORKING
2. PANEL DISCUSSION
3. NETWORKING & BUSINESS MATCHING
EVENT VENUE
RIVERSIDE PALACE
360D Ben Van Don, Ward 1, District 4, Ho Chi Minh City
SPEAKER BENEFITS
FOR DESIGNERS:
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Connect with businesses interested in product packaging design.
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Promote personal/ company brands.
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Design consulting for businesses after the event.
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Coaching/training design & branding teams for Enterprises.
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Matching table to meet businesses in the event (Businesses can display Standee & Backdrop within the Matching table area)
FOR BUSINESSES:
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Connect directly with professional domestic and international designers.
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Expand network in the field of product packaging design.
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Have the opportunity to consult and train in-depth on brand product packaging design after the event
PARTICIPATION BENEFITS
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Brand promotion and communication in prestigious newspapers and magazines
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Elevate your brand with VDAS Design Association
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Approach and introduce brand image and products to potential partners and customers
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Affirm the value and vision of the brand with the design community in particular, and the public in general
SUPPORT PARTNERS
