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Lê Huy Văn

Vice Principals
Dean of Industrial Design Faculty
Nation Design Univerity

Industrial Design is the offspring of a mass consumer society. It was born to satisfy the needs of the majority, to serve the interests of the majority. So to meet such a huge need, one must always have a long-term strategy to train potential teams of future industrial designers for that need.


This exhibition of leading industrial posing design projects in Vietnam online is called the NATIONAL INDUSTRIAL POSING DESIGN EXHIBITION 2021. It aims to introduce the results of specialized training in Industrial Posing Design in the North, Central, and South to share the same goal of training, building and developing a team of industrial posing designers in this specific and intensive field for Vietnam in the short and long term.

We all know that Styling is born out of production and use; it has never been out of production and use. Each product design carries a message that the manufacturer wants to send to the consumer. In all forms such as product design, usability, packaging design, etc., the designer will have to effectively convey that message to consumers.

Today, we are almost a quarter through the 21st century. Two centuries ago, during the late 18th century, two British men named T. Scheraton and T. Chippendale published the first two books showcasing their furniture designs, greatly influencing the development of furniture throughout Europe at the time. In the second half of the 19th century, technology, industry, and economy achieved many achievements. The need for reform in industrial product design is urgent when people are aware of the relationship of industrial production with the technology, shape, functionality, and value of the product.

Because of that, training is also highly valued. In 1906, Henry van de Velde founded the Weimar School of Arts and Crafts in Germany, also known as the Bauhaus School. This place is considered to be the first cradle to train designers. In the early 20th century, functionalism was born and subsequently flourished, especially in Germany with the motto "Form follows Function." We all know that history and social production are constantly evolving, having spawned many different trends and design styles.

But it must also be said: Without training schools, there will be no training models and training programs. We can never have a team of designers because only talented designers trained in schools can create trends and shape design styles. It's just them and will always be just them!

I wish the first Virtual Online Exhibition a roaring success!

Today, we are living in an era where we not only need to redesign the industry itself.
In 1918, the year before the Bauhaus opened its doors and the glorious history of industrial design began, the world was in the throes of the Spanish flu and tens of millions of people are said to have died. It is not difficult to imagine that behind the simple, hygienic, and accessible industrial design, there was a need for repose for the many people who had died and a sense of mission to change the world.
And now we are living in the midst of a COVID-19.
We are living in a century that is said to be unsustainable due to climate change and the loss of ecosystems. There are even predictions that civilization will be unsustainable by the middle of the 21st century. This means that 100 years from now, we will be experiencing more difficulties than those of the birth year of the Bauhaus.
In other words, we are living in an era where we need to redesign the industry. I believe this kind of design activity will be occurring globally.
I hope that the communication of design between Vietnam and Japan will bring about signs of hopeful change.


Eisuke Tachikawa

President | The Japan Industrial Design Association (JIDA)

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