08th JANUARY 2021

LA VELA SAIGON HOTEL

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INTRODUCTION 

THE POWER OF CREATIVE ENTREPRENEURSHIP

The creative economy industry is becoming ever more important as a key industry and the main growth of the global economy. It is also a national branding strategy to generate jobs, wealth, and cultural engagement, especially as a sector that is withstanding the global recession. We are currently living in an era of non-stop creativity and innovations, paired together with the crisis as well as the largest economic shift today, Vietnam is facing unprecedented challenges as well as opportunities.

 

More than ever, Vietnam needs a new and sustainable direction to increase international competitiveness, not only to lower production costs and outsource orders from global companies. Enterprises’ leaders must quickly innovate and invest in BRANDING and PRODUCT DESIGN with technological applications to increase the added-value and the competitiveness for domestic and export markets. This is the key to the success of enterprises with large global brands.

 

With the theme “The POWER of CREATIVE ENTREPRENEURSHIP”, the event will include the participation of leading speakers and experts in the fields of Branding & Design as well as leading enterprises that will inspire and share their visions, leadership skills, and breakthroughs of new initiatives.

 

VDAS strongly believes that the Design Summit will elevate the Vietnam national branding - “VIETNAMESE PRODUCTS WITH GOOD DESIGN & BRAND”, which is globally recognized to turn creative visions into power for sustainable business development.

KEYNOTE SPEAKERS AND PANELISTS

It is our honor to host such a significant event and welcome international speakers. In the field of creativity, our speakers come from all walks of life to guarantee an amount of diverse insight that will be conveyed to participants. With the participation of:

  • CEO, Businessmen, Innovative businesses 

  • Professors from Design and Art Universities

  • Creative Directors from Branding Agencies 

  • Classy top designers 

PANELISTS

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PANEL DISCUSSION 1

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PANEL DISCUSSION 2

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AGENDA

08:00 | WELCOME GUEST + NETWORKING​

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09:00 | PRESENT 1 | Representative of VDAS​

The speech with the theme "The POWER of CREATIVE ENTREPRENEURSHIP" and launching the program "CONNECTING DESIGN WITH VIETNAMESE ENTERPRISES,” proudly develops the national brand to a new level with the VMARK Vietnam Design Awards | "VIETNAMESE PRODUCTS WITH GOOD DESIGN AND BRAND“.​

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09:10 | PRESENT 2 | Representative of ITPC ​

The importance of developing the Vietnamese Brand – Investing in Product Design and Interior Project – Serving the benefits of life and business development – Increasing the competitiveness for market expansion.​

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09:20 | PRESENT 3 | Italian Consulate General | HCMC, Vietnam​

Develop the national brand and invest in Design to develop the creative economy of the country.​

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09:30 | PANEL DISCUSSION 1: BRANDING – THE KEY TO SUCCESS ​

Design Thinking | Applying the Creative Design Thinking to build the brand, to turn the creative vision into a successful and sustainable enterprise development.​

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Q&A ​

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10:30 | NETWORKING ​ - Networking (With tea break)  ​

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11:00 | PANEL DISCUSSION 2: PRODUCT DESIGN INNOVATION – INCREASING COMPETITIVENESS AND DISTINCTION

Associative enterprises invest in Design Labor and apply innovative product design technology to create the added value of

products and expand the domestic and international market to bring great development to businesses.​

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Q&A ​

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12:00 | THE END.​

PARTICIPANTS 

  • CEO of large businesses related to Branding, Product Design, Packaging (F&B, Fashion, Lifestyle products, consumer products, Interior decoration, Hospitality, Education.)

  • Leaders of Designing Enterprises, Advertising and Branding Agencies. 

  • Top Industry Designers (Graphics, Product Designs, Fashion, Furniture, Hospitality, etc.)

  • Consultancy company on solutions for designing applications, websites, multimedia, UI/UX design. 

  • Creative Educators, Design, and Universities 

  • Other relevant fields. 

  • Number of attendees is expected from 300 to 500 guests 

LUXURY EVENT INCREASES BRAND

  • 8++ Communication spread across the national and internationally. Mainly large cities.

  • 300++Attendees from business owners, senior project managers, large and

       multinational companies, with the ability to decide on projects, purchase.

  • 5* VENUE Luxury venue, worthy of the connection between national and 

       international customers.

  • 1,000++Participants domestic and internationally via livestreams on the webinar

       platform online.

COMMUNICATION BENEFITS

  • Opportunities appear in national and international media.

  • 1,000,000  ++ Impressions – độ lan tỏa

  • 50,000 ++ Reach – độ nhận diện

  • 20,000 ++ Engagement – tiềm năng

  • 200 - 500 ++ Participate – tham dự