Design – From Product, Journey to the Designer
Time & Venue:
October 9, 2025
HUTECH University, Ho Chi Minh City
Mr. David Grossman
Former President of the International Council of Design (ICO-D)
Extensive experience in developing design infrastructure, managing promotional design projects, implementing international design education programs Has led international networking initiatives, large-scale exhibitions and conferences Expertise: environmental graphic design, design organization management, curriculum development, internationalization of design education
Key Topics: Design – concept, role & perception
“Design” is more than surface aesthetics; it lies in the full journey from idea to execution. Misunderstanding design can negatively affect education, practice, and professional positioning.
→ We — the designers — must reclaim the discourse of design to ensure it’s properly understood and applied.
The design product journey
From concept, research, development, production, to communication — each stage demands design thinking and sustainable strategy. We will discuss balancing creativity, functionality, and responsibility toward environment and community.
The designer – role, responsibility & personal development
The speaker will share experience in academic leadership, developing internationally benchmarked design curricula, building institutional branding — all intimately tied to the journey of the designer in a changing world.
Expectations & Target Audience
Expectations:
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Spark new thinking on the link between creativity & sustainability in design
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Provide deep insights into the lifecycle of a design product
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Inspire the next generation of designers and academia
Target Audience:
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Students and faculty in design, fine arts, architecture
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Designers, creatives, project managers T
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hose interested in sustainability, innovation, and creative development