top of page



On April 9th, 2021, VDAS and Bold Creative Lab organized the design sharing with the topic of “Brand Archetype” for designers and businesses.

The workshop from the speaker Phan Trong Binh - Founder of Bold Creative Training Lab with his sharing including:

- Relationship between Brand Archetype and Brand Identity. - The importance of building Brand Strategy and Brand Identity. - The decisive factor formed Brand Archetype and Brand identity design.

With a sharp background of knowledge and thinking, speaker Phan Trong Binh with interesting stories about how to build brands of businesses helped participants answer questions like "how to positioning the customer", "what needs to be done before the design logo system", and then the steps to design a complete brand identity.

This is one of the branding & graphic workshops in VMARK VIETNAM DESIGN AWARDS | CONCEPT 2021 campaign with the design activities, contests are coming soon

bottom of page