Graphic Design students of cohort K23 spread cultural and community values through a creative exhibition.

The exhibition of projects by K23 Graphic Design students is not only an opportunity to showcase their academic achievements but also a space for young people to tell stories about culture, traditional festivals, and social issues using modern design language.

Through creative ideas and unique expressions, the artworks offered a new perspective on national cultural values, while also conveying meaningful messages about the environment, lifestyle, and community responsibility. Each product is a combination of aesthetic thinking, research skills, and the creative spirit of the students.

One of the highlights of the exhibition is the projects that explore the depth of culture and community values. Prominent among them is the contemporary music festival project "Tu Phu," inspired by the Vietnamese Mother Goddess worship. By harmoniously combining folk elements and modern design thinking, the team has built a consistent brand identity across multiple platforms, from stage and media publications to souvenir products. The project demonstrates creativity in refreshing traditional cultural materials, bringing cultural values closer to younger audiences.

Besides the outstanding projects, the exhibition also showcased many diverse creative projects on themes such as "Weaving Identity," "Spiritual Colors," "Heavenly Gate Festival," Bloxcool, Farmily, Ocean Rush, Rio Samba Cup, and Kiteverse. From folklore and traditional festivals to education, community, and entertainment, each product demonstrated systematic investment in research, idea development, and brand identity building. Through these, students showed their ability to connect design thinking with cultural values and the practical needs of contemporary society.

This activity not only helps students apply their professional knowledge to practice but also affirms HUTECH's practice-oriented training quality, creating conditions for learners to develop professional skills even while still in school.