RECAP – “SUST-AI-NABILITY” TALK AT HUTECH UNIVERSITY

Guest Speaker: Mr. David Grossman – Past President, International Council of Design (ico-D)

Date: October 9, 2025

Venue: HUTECH University, Ho Chi Minh City

Participants: Over 150 students and lecturers in Design, Fine Arts & Architecture

🌿 The Journey of Design – From Product to the Designer

The talk “SUST-AI-NABILITY: Design – From Product, Journey to the Designer”, organized by VDAS Design Association in collaboration with HUTECH University, inspired young designers to rethink the purpose and responsibility of design in the age of sustainability and innovation.

Mr. David Grossman, Past President of ico-D, shared deep insights into the life cycle of design – from concept and development to production and its social impact. He emphasized that “Design is not about decoration; it is about responsibility, values, and the human story behind creation.”

🧭 Key Highlights

Understanding Design Correctly: Design is a systemic process that bridges people, technology, and environment.

The Role of the Designer: Designers must shape social awareness and contribute to sustainable development through their work.

Personal Branding for Designers: Each designer should build a strong identity, develop critical thinking, and stay updated with global trends to grow professionally.

The event concluded with a vibrant Q&A session, as students eagerly exchanged ideas on global design opportunities, creative mindset, and how to maintain authenticity in an international context.

🎓 Student Reflections

Student Nguyen Bao Chau shared:

“It was eye-opening to learn from an international expert who views design as a human journey. I realized that to become a great designer, I must not only master skills but also cultivate vision and social responsibility.”

🤝 Future Collaboration & Outlook

The “SUST-AI-NABILITY” talk is part of VDAS’s ongoing mission to connect global design leaders with Vietnam’s new generation of creative talents.

This event represents a meaningful bridge between education and the design industry, encouraging young designers to pursue innovation while embracing sustainability and ethical practice.